About
MISSION STATEMENT
The goal of DOG NEWS DAILY and our BLOG is to provide the pet parents and caregivers of the 77 million dogs in the US with a forum to discuss and learn about the latest dog product and caregiver news; to read and post product and services reviews, and to take advantage of money saving discounts to help keep their 4-legged family members happy, healthy, and looking good.
DOG NEWS DAILY is the only online dog-focused magazine for dog owners as well as pet industry professionals to feature the latest news and information from and about the companies and people who provide the 44 million dog owning US households with the dog products and caregiver services that comprise this $32 billion industry.
AUDIENCE & MARKETS
DOG NEWS DAILY is designed to become the most popular and relied upon independent media outlet and website for:
* 44 Million Dog Owning Households who want the most useful, objective, and easiest to use website and portal for information, reviews, and discounts dog products and services.
* Dog Product Manufacturers & Marketers who need and want a targeted and low or no cost way to effectively promote and publicize their products, brands, and companies.
* Dog Product Retailers & Buyers who need and want the most cost effective advertising tool to promote their stores and sell their products.
* Dog Care Giver Providers including veterinarians, groomers, trainers, shelters, sitters, and boarding kennels operators who need and want a low cost and powerful marketing tool that reaches their current and prospective clients by both service category and zip code.
MONEY SAVING DISCOUNT CLUB & STORE
Our DOG NEWS DAILY (DND) Discount Club is free to join and will give DND Club Members exclusive access to our Discount Club Store that will provide members with daily money saving discounts on hundreds of popular dog products from leading manufacturers.
DND Club Members will be able to take advantage of DND’s Weekly Club Specials featuring the most popular dog products for the lowest prices available.
POWERFUL MARKETING TOOLS
DOG NEWS DAILY offers a number of special marketing features for dog product manufacturers, caregiver providers and pet retailers that will make our website your most powerful online advertising and media outlet including:
* Free Publishing of Press Releases and Product Information Sheets from manufacturers
* Low Advertising Rates that will be guaranteed through the end of 2009.
* Free E-Newsletter sent out to Retailers and Distributors
* APPA Member Discounts for all product & services advertising.
* Targeted Advertising Programs that will enable advertisers and affiliate marketing partners to select specific categories in which to run their ads and promotions.
* Affiliate Marketing Programs that will drive dog owners in search of money saving discounts directly to your online stores.
* Our Video Showcase that will offer advertisers and marketers with the opportunity to promote their products and services using the power of online videos
* Our New Product Showcase and Product of the Week columns that will allow dog owners and retailers, dog owners, manufacturers, and the media to keep current on the latest products, trends, and developments in the dog product and services industries.
* Our Today’s News section that will be updated daily with breaking news from product manufacturers and retailers.
* Our Product Review Column that will feature weekly unbiased reviews by our expert panel of contributing editors
* Our BLOG which brings together thousands of dog owners each week to learn about and discuss the latest news from the dog world. It’s also a great place for manufacturers and retailers to advertise their products
